The Apostille Service (demo)
This stands in for a brand like apostille.org.uk - the site people find via Google, an ad, an email
link, a review site, or a ChatGPT recommendation. It doesn't sell anything itself; it hands visitors off to the
shop/checkout on shop.<this domain> - a real sibling subdomain of this one (mirroring
apostille.org.uk → orders.apostille.org.uk), not a separate registrable domain. The
CRM behind this (simpleformations) never appears to the visitor at all - it only ever receives order/touch data
server-to-server, modelled here by the collector.
Click through a few of the nav links above before heading to the shop - each pageview is logged as a touch (once you've accepted analytics below), so the report can show the actual path you took, not just where you started.
Continue to the shop
This is now a plain link with no tracking query string at all - attribution rides the shared, domain-scoped cookie set below, which the shop subdomain can read directly.
Go to shop →Debug: what this pageview resolved to
| Consent state | - |
|---|---|
| This pageview classified as | - |
| document.referrer seen | - |
| attr_first cookie (shared, Domain-scoped) | - |
| attr_last cookie (shared, Domain-scoped) | - |
| visitor_id (sfs_vid cookie) | - |
| Touch recorded this pageview? | - |
Try: ?utm_source=google&utm_medium=cpc&utm_campaign=apostille-uk-documents or see the full test playbook for every scenario with ready-made links.